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Lexus belongs to the global Toyota family, whose members together constitute the world's third-leading automaker. Established in the early 1980s and launched in 1989, the Lexus mark soon became associated with quality, luxury and superior customer satisfaction. The brand reputation grew quickly until, barely a dozen years after its founding, Lexus became America's best-selling line of luxury motor vehicles.

The date was August of 1983 Toyota Chairman, Eiji Toyoda, at a top-level meeting, determines the time is right to create a luxury vehicle to challenge the world's best. The first of the LS 400 running prototypes is completed at last in July 1985 .It wasn’t until January 1989 That The LS 400 and ES 250 were unveiled to the world at Detroit and Los Angeles auto shows. By September of 1989, The LS 400 and ES 250 went on sale. Then as early as January of 1990 The LS 400 is named a Car and Driver10 Best.

By February of 1990 The Motoring Press Association names the LS 400 Best Imported Car of the Year. Lexus started to win much acclaim as a quality vehicle. Then in July 1990 Lexus first appeared in a J.D. Power and Associates study, ranked as the #1 Carline in the Initial Quality Study (IQS). SM

By May of 1991 Lexus unveiled the first new addition to its product line, the SC 400.
The SC 300 was introduced in August of 1991. Lexus swept the J.D. Power and Associates studies, topping the Customer Satisfaction Study SM as the #1 Carline, the Initial Quality Study (IQS) as the Best Overall Carline, and the Sales Satisfaction Study as the Best Overall Carline.

In September of 1991 the ES 300 replaced the ES 250. Then in January 1992, the SC 400 and ES 300 were named Automobile Magazine All-Stars, and SC 400 a Car and Driver 10 Best. Lexus outsold BMW and Mercedes-Benz and became the number-one luxury import.

By March of 1992 Motor Trend and the Motoring Press Association name the SC 400 Import Car of the Year. You can imagine Mr. Toyoda’s joy, looking back on that day in 1089 when this victory was just a prototype, a dream of what a great car was going to be.

As if we hadn’t heard enough praises, in July 1992 Lexus again tops the J.D. Power and Associates Customer Satisfaction Study as the #1 Carline, and the Sales Satisfaction Study as the Best Overall Carline.

A daring move was made in September 1992. A freshened LS 400 appears with more than 50 changes, many as a direct response to dealer and customer requests. Were they improvements over the pre-existing Lexus?

You can see how the many accolades were piling up, Beginning January 1993 Lexus introduces its first luxury performance sedan, the GS 300. The SC 300 is named to the Car and Driver 10Best list and to Automobile Magazine's All-Star list. June 1993, it was
the LS 400 named the Best Import Car for 1993 by The Robb Report. For the third year in a row, Lexus is ranked as the #1 Carline in the J.D. Power and Associates Customer Satisfaction Study. in July 1993.

February 1994 Lexus is ranked as the Best Overall Carline in the J.D. Power and Associates Vehicle Performance Study, reflecting satisfaction after three years of ownership. May 1994 Lexus sweeps the J.D. Power and Associates Initial Quality Study (IQS), with the Best Overall Carline ranking. Lexus is ranked as the #1 Carline in the J.D. Power and Associates Customer Satisfaction Study for the fourth straight year and as the Best Overall Carline in Sales Satisfaction for the third time in four years in July 1994.

As time marched on so did the accolades for Lexus. In November 1994 the redesigned second-generation LS 400 went on sale. In December of 1994 The new LS 400 was designated Best of What's New by Popular Science. January 1995 The SC 300 is named a Car and Driver 10Best. The LS 400 receives Popular Mechanics' Design and Engineering Award. And Lexus was the best-selling luxury import in 1994.

By March of 1995 in its first year of eligibility, Lexus is ranked by J.D. Power and Associates as the Best Overall Carline in Vehicle Dependability after five years of ownership. Then in July 1995 Lexus ranked as the #1 Carline in the J.D. Power and Associates Customer Satisfaction Study. for an unprecedented fifth consecutive year,

1996 was a big year for Lexus success and acclaim. Staring in January 1996 Lexus introduced the LX 450 luxury sport-utility vehicle. Just two months later, it climbed to the top of the luxury SUV segment, surpassing Range Rover in units sold. In its second year of eligibility, Lexus is again ranked first by J.D. Power and Associates as the Best Overall Carline in Vehicle Dependability March 1996 after five years of ownership.

By May of 1996 The ES 300 and SC 400/300 rank as the Best Entry Luxury Car and Best Premium Luxury Car, respectively, in the J.D. Power and Associates Initial Quality Study (IQS). June 1996 Lexus is ranked a Best Overall Nameplate in the J.D. Power and Associates Sales Satisfaction Index. July 1996 The LS 400 is named one of the Twenty-Four Most Important Automobiles of the Century by Automobile Magazine.


Rounding out the year, in September of 1996 A more luxurious, more powerful, second-generation ES 300 is introduced. LS 400 is ranked Most Appealing Premium Luxury Car in the J.D. Power and Associates APEAL study.

Who wouldn’t want to own a brand with the history of Lexus? In February of 1997
SC 300 named an Automobile Magazine All-Star for the fifth time. For the third consecutive year, in March 1997. Lexus ranked #1 Nameplate in the J.D. Power and Associates Vehicle Dependability Study, registering the fewest problems after five years of ownership.

Lexus demonstrates its maker is in touch with its car buyer. In July of 1997 For the sixth time, Lexus ranks as the #1 Nameplate in the J.D. Power and Associates Customer Satisfaction Study. Then in October of 1997 a dramatically more powerful GS line introduced, with the V8-powered GS 400 joining the GS 300. LS 400 gets a more powerful V8 and new appearance. By December of 1997 The GS line is named Motor Trend's Import Car of the Year.

Lexus unveiled a new breed of SUV, the RX 300, at the January 1998 North American International Auto Show. Along with the more powerful LX 470, this creates the ultimate luxury SUV line. By April of 1998 Lexus once again is named the #1 Nameplate in long-term dependability after five years of ownership by the J.D. Power and Associates Vehicle Dependability Index. Lexus has earned this honor every year it's been eligible. The RX 300 becomes the first SUV to be named Sport/Utility of the Year by Motor Trend magazine, October 1998 which creates the new category in recognition of the immense popularity of SUVs.

January 1999 The GS 400/300 is honored as one of Car and Driver's 10Best. In March 1999 Lexus became the #1 Nameplate in the J.D. Power and Associates Vehicle Dependability Index for the fifth straight year. Lexus ranked as the #1 Nameplate in the J.D. Power and Associates Customer Satisfaction in July of 1999. Index for the eighth time in nine years.
By September of 1999 Lexus celebrates the 10th anniversary of its first vehicle going on sale in the U.S. November 1999 Lexus sells its millionth vehicle in the U.S.
December 1999 For the fourth consecutive year, Lexus posts best-ever annual sales.
June 2000 Lexus launches a car to rock the performance sedan world: the IS 300.

October 2000 The all-new LS 430 flagship sedan launches. November 2000 Lexus is the #1 Nameplate in the J.D. Power and Associates Vehicle Dependability Index (VDI) for the sixth straight year. March 2001 A historical union of love and power: The 2002 Lexus SC 430 is launched. August 2001 Launch of the power-potent 2002 IS 300 5-Speed and SportCross. October 2001 Lexus redefined luxury with the launch of the 2002 ES 300.


Lexus finished first in October 2001 in all three luxury car categories in the J.D. Power and Associates 2001 Automotive, Performance, Execution and Layout (APEAL) Study. The Lexus LS 430 is ranked Most Appealing Premium Luxury Car, the GS 430 and GS 300 are ranked Most Appealing Mid Luxury Car, and the ES 300 is ranked Most Appealing Entry Luxury Car. November 2001 Lexus is awarded the #1 Nameplate in Long-Term Dependability in the J.D. Power and Associates Vehicle Dependability Index (VDI) for the seventh year in a row.

August 2002 The Lexus LS 430 ranks as the Best Premium Luxury Car in the J.D. Power and Associates Initial Quality Study (IQS) for the sixth year in a row.
November 2002 A new kind of adventure begins with the launch of the ruggedly luxurious 2003 Lexus GX 470.

The entirely new Lexus RX 330 has arrived in March of 2003, offering a stunning combination of style, technology and luxury. May 2003 For the seventh consecutive year, the J.D. Power and Associates Initial Quality Study (IQS) names the LS the Highest Ranked Premium Luxury Car. The same study also designates the GS as the Highest Ranked Mid Luxury Car, while the ES earns the title of Highest Ranked Entry Luxury Car.

As of April 2004 For the second year in a row, the J.D. Power and Associates Initial Quality Study (IQS) names the GS as the Highest Ranked Mid Luxury Car and the RX as the Highest Ranked Entry Luxury Sport Utility Vehicle. Additionally, the SC was voted Highest Ranked Premium Luxury Car and the LX was dubbed the Highest Ranked Premium Sport Utility Vehicle.

Three's a charm, when in May of 2004 IntelliChoice magazine chooses the LS and ES as Best Overall Values in their categories, and the RX as the Best SUV Over $30,000.
March 2005 Euphoria is the perfect word to describe the introduction of the powerful all-new 2006 GS, loaded with breakthrough innovations in performance and luxury.